Demonstration — fictional clinicNot a client. No real patients, surgeon or reviews.

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Demonstration

The clinic, the city and the surgeon are made up. Prices are examples.

This is what I build: one page for one procedure.

Below is a full gastric sleeve page for Ashbury Falls Weight Clinic. The clinic, the city and the surgeon are made up. The structure, the copy and the tracking are what your clinic would get.

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My notes explain why each block is there. They are not part of the clinic’s page.

Skip to what sits behind the page

Ashbury FallsWeight Clinic

A fictional clinic in Ashbury Falls, a fictional US city

Call(555) 010-0199 Request my assessment

Self-pay and financing

Gastric sleeve surgery in Ashbury Falls

Self-pay

$14,000

Example price

Or monthly

$292/mo

Example, 48 months

Your first step is an assessment with Dr. Morgan Vale.

Request my assessment

A patient coordinator calls you back within one working day. Or call (555) 010-0199.

What the $14,000 package includes

Surgeon’s fee
Hospital and facility fee
Anesthesia
The pre-surgery tests the clinic lists
Follow-up visits the clinic lists

Example list. Each clinic writes its own.

Paying for your surgery

Pay in full, or pay monthly through a third-party lender. Your coordinator shows you the options before you commit to anything.

If you have insurance, we check your cover first.

Pay in full: $14,000
Monthly: from $292 a month
Insurance: Checked first

Example figures. Lender terms and approval vary.

Is the sleeve right for me?

Dr. Vale decides with you at your assessment. If another option suits you better, you will hear it.

Your surgeon writes and approves this.

What the guidelines say

The 2022 guidelines of the ASMBS and IFSO, the US and international surgical societies, recommend weight-loss surgery from a BMI of 35. It can also be considered from a BMI of 30 for people with a metabolic disease such as type 2 diabetes.

What your assessment covers

Your health history and your medicines
Your BMI, measured at the clinic
The sleeve, and the other options
Your questions, and the full price

Bring your health history, your medicines and your questions.

From first call to surgery date

1
You send the short form below.
2
A coordinator calls you back.
3
You meet Dr. Vale for your assessment.
4
We confirm the price, your payment plan or your insurance.
5
You choose your surgery date.

Your surgeon

Dr. Morgan Vale, MD (fictional)

You meet Dr. Vale at your assessment, before anything is decided.

Training: Fellowship in weight-loss surgery
Procedures: Sleeve, bypass and revision surgery
Memberships: A national surgical society
Languages: English and Spanish

Example lines for a fictional surgeon. On your page, your surgeon writes them.

Request an assessment with Dr. Vale

Patient reviews

From your Google Business Profile

Your rating and review count

Your real rating and count go here. Nothing is filled in for you.

Reserved · 1 of 3
Your patient’s own words, with their consent.
Name shown only if they agree
Reserved · 2 of 3
Your patient’s own words, with their consent.
Name shown only if they agree
Reserved · 3 of 3
Your patient’s own words, with their consent.
Name shown only if they agree

Questions patients ask

Can’t find yours? Ask it in the form, or call (555) 010-0199.

How much does gastric sleeve surgery cost here?

The self-pay package is $14,000 (example price). The list above shows what it includes.

Can I pay monthly?

Yes. A third-party lender offers monthly payments. Your coordinator shows you the options.

Does insurance cover it?

Some plans do. Send the form and we check your cover before your assessment.

What happens at the assessment?

You meet Dr. Vale, talk through your health history and ask your questions. Then you decide.

How much time off work will I need?

Dr. Vale gives you a plan for your case at your assessment.

I live out of town. Can I still come?

Yes. Tell us in the form and the coordinator plans your visits with you.

Request your assessment

A patient coordinator calls you back within one working day.

Prefer to talk? (555) 010-0199

What sits behind the page

On this demonstration nothing fires and nothing is sent.

What you don’t see, but get.

Each event has a name, so your team can check it in Google Tag Assistant or Meta Events Manager.

Events the real page fires
No.	Event	When it fires	Where it goes
01	`form_submit`	A request is sent and accepted. Each enquiry is counted once.	Google Ads, Meta, your CRM
02	`call`	A call to the page’s tracking number connects.	Google Ads, call log
03	`tel_click`	Someone taps the phone number on a phone.	Google Ads, Meta, Clarity
04	`form_start`	Someone types in the first field.	Clarity
05	`cta_click`	“Request my assessment” is tapped, with where on the page.	Clarity
06	`price_seen`	The price panel is on screen.	Clarity
07	`faq_open`	A question is opened, with which one.	Clarity

Clarity heatmaps of where visitors stop.
Fast on a phone, with no heavy plugins.
Each enquiry goes to your CRM, so the follow-up starts the same day.

For your web company

Forward this section as it is. It is written for whoever hosts your site.

A hand-over note your web company can use.

If you keep your current web company, this is what they receive. Nothing needs a plugin or a page builder.

The files: One HTML file, one CSS file, one font file. No framework, no plugin.
Where it lives: As a template in your CMS, or as static files on a subdomain such as sleeve.yourclinic.com.
Tracking: Your Google tag, your Meta pixel, your call-tracking number and Clarity. The events above, by name.
The form: Sends to your CRM or your inbox. The address is agreed before launch.
The move: A one-page checklist: redirects, canonical tag, analytics IDs, form address, a test enquiry. The move is part of the $3,000 page.
Ownership: The code, the copy and every account are yours.

Sample monthly reportDemonstration · blank on purpose

The report, before there are numbers.

Monthly report · Ashbury Falls Weight Clinic Demonstration

Month:

Sample monthly report, all cells blank
Procedure	Enquiries	Booked assessments	Ad spend	Cost per booked assessment
Gastric sleeve	—	—	—	—

Blank on purpose. Your numbers go here. I don’t show made-up figures.

Want this for your clinic’s procedure?

Tell me the clinic and the procedure. If it fits, I build your page first and send the link.

Ask for a page for your clinic

The finished page is $3,000. You see it before you pay.