01Start here
Procedure Page
One procedure, one page, one language. The page your ads and emails send patients to.
$3,000one project
Your first yes is small. The page needs no access to your ad accounts and no monthly contract. Your time: one list of inputs and two reviews.
- Timeline
- Ready for review 10 working days after I receive your inputs.
- Payment
- 50% on signing. 50% when you accept the page, before it moves to your domain.
- You own
- The page, its code and its data.
Full scope: what is inside, what is outside
Inside the scope
- The copy, written for one procedure
- The build, on your CMS or as a static page on a subdomain
- Form, call tracking and conversion events
- Microsoft Clarity, so you see where visitors stop reading
- Mobile checks on real phones
- Two rounds of revisions
- A 30-day window to fix any defect after launch
Outside the scope
- Running ads (see Paid Patient Acquisition)
- A second procedure (it is its own page)
- A second language: +$900
- Changes after the two revision rounds: quoted before I start
Already have a page I built for you? The $3,000 finishes it: your two rounds of edits, your surgeon’s review, your photos, form and call tracking, conversion events, the move to your domain, and 30 days of defect fixes.
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Procedure-first website
A clinic website built around your procedures, not around a template.
$12,000one project, up to 10 pages
+$900 per extra page.
- Timeline
- 6–8 weeks after I receive your inputs.
- Payment
- 40% on signing. 40% when you accept the staging site. 20% on launch.
- You own
- The site, its code and its data.
Full scope: what is inside, what is outside
Inside the scope
- Copy and design for up to 10 pages
- The build
- Form, call and conversion tracking
- Page speed work
- Redirects from your old pages, so links keep working
Outside the scope
- Pages beyond 10: +$900 each
- Ads and monthly search work (separate offers)
- Your hosting and domain fees, paid by you
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Search Visibility (SEO)
Patients searching for your procedure in your city find your page, and the report counts enquiries, not rankings.
$2,500a month, 1 procedure cluster in 1 location
$3,500 a month for 2 clusters. +$800 a month for a second location.
- Term
- 3-month minimum, then month to month. 30 days’ notice to stop.
- Payment
- Invoiced monthly, in advance, in USD by bank transfer.
- Report
- Monthly, in enquiries.
Full scope: what is inside, what is outside
Inside the scope
- Technical fixes to your site
- Up to 4 pages built or rebuilt a month
- Google Business Profile
- Directory listings (citations)
- Templates for replying to reviews
- A monthly report in enquiries
Outside the scope
- Ads (separate offer)
- More than 4 pages a month: quoted first
- Visibility in AI answers: add-on, +$500 a month, only with this offer
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Paid Patient Acquisition (ads)
Google and Meta ads for one procedure, judged by cost per booked assessment.
$2,500a month management fee
For ad spend up to $15,000 a month. Above that: +12% of the extra spend. Setup $1,500. You pay the ad spend to Google and Meta yourself.
- Minimum spend
- $3,000 a month in ad spend.
- Fee example
- At $20,000 ad spend, the fee is $2,500 + 12% of $5,000 = $3,100.
- Setup credit
- Built your page with me in the last 60 days? Setup drops from $1,500 to $750.
- Term
- 3-month minimum, then month to month. 30 days’ notice to stop.
- Payment
- Setup, then the fee invoiced monthly, in advance, in USD by bank transfer.
Full scope: what is inside, what is outside
Inside the scope
- One procedure
- Google, plus Meta where it makes sense
- Up to 4 campaigns
- 4 new creative ideas a month
- A weekly note on spend and pace
- A monthly report by procedure: cost per booked assessment
Outside the scope
- Your ad spend: you pay Google and Meta directly, from your own ad account
- The landing page (Procedure Page, or included in the Engine)
- A second procedure: quoted first
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Patient-Acquisition Engine
Search, ads, the pages and the follow-up for one procedure, run as one system.
$6,000a month, 1 procedure
$8,500 a month for 2 procedures. +$1,500 a month per extra location.
- Start: 6 months
- Setup waived. You can leave at day 90 if the month-3 deliverables are missed. They are listed on your order form. Then month to month, 30 days’ notice.
- Start: 3 months
- Then month to month. 30 days’ notice to stop. Setup $3,000 for 1 procedure, $5,000 for 2.
- Payment
- Invoiced monthly, in advance, in USD by bank transfer.
Full scope: what is inside, what is outside
Inside the scope
- Search Visibility for the procedure
- Paid ads for the procedure
- One page per procedure for each channel
- The follow-up for new enquiries, built in your CRM
- Two written updates a week
- A 30-minute review each month
Outside the scope
- Your ad spend: you pay Google and Meta directly
- Extra procedures or locations: priced above